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4 Tips to Optimize Website Speed with SEO (Search Engine Optimization)

How long did this page take to load?

There is a very good chance that you didn’t even notice a loading time when you click on this page, and that is really what the online experience should be. If you think about load times at any point during your online experience, somebody has let you down along the way. If you’ve come across this article in search of an SEO company in Markham, it is likely that you’ve had your own bad experience with website speed.

Is there anything more frustrating on the web than lag?

Unfortunately, not everyone has the site speed of our SEO company. This article shares some important tips to help speed up your website.

Poor load times are crippling for a business. Google has reported that increasing web search latency from 100 to 400ms drops the volume of daily searches significantly. You can run a website performance test to see if your web page is turning clients away.

Conversely, strong load times have been shown to increase user satisfaction and improve website quality ratings.

Fortunately, you can boost your website speed with these 4 tips from a technical SEO company!

  • Use browser caching. Caching will give your load time a head start when users return to pages they’ve previously visited. If your website stores JPEG image resources in the browser cache, the user’s next visit to your page will load up much faster, since all of the images will be readily available.
  • Enable your gzip compression. Gzip compression is as popular as it is effective these days. It is estimated to reduce response size by up to 70%. Approximately 90% of today’s Internet traffic interfaces with browsers supporting gzip. Gzipping amounts to shrinking the size of the HTTP response to minimize response time and page weight. Contact our website performance team to learn how.
  • Consider a CDN. Content delivery networks (CDNs) are collections of web servers spread across different locations. Since the content is delivered from multiple sources, efficiency is increased. The CDN automatically selects the network nearest the user with the fewest hops, giving them access to optimal loading speed.
  • Optimize your images. Image code burdened with extra comments and colour data can cost valuable seconds, especially for low-speed internet users. Save all images in JPEG format and eliminate unnecessary code comments, and you could save 50KB or more per page.  

These 4 tips should do wonders for your website speed, but they are only the tip of the iceberg. If laggy site speed has you in need of an SEO company, visit to talk with our experts!


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