In this post, the 360 team shares 4 reasons why your company would go better business with responsive web page design.
- Accommodating all of your customer’s different devices. The modern consumer is equipped with many different devices, and they could use any one of them to bring up your company’s website. The days of desktop and laptop-exclusive browsing are over: smartphones, tablets, and even console gaming systems are increasingly being used to search product and service information online. If you want to maximize conversions, you need to make the user’s experience easy and enjoyable on any device. This is especially true when you consider that some users will pull up your website on their laptop and then want to revisit it on their smartphone later on. If a user returns to your site on a different device and is unable to access the same product or service information because of a disrupted format, you could lose a sale. Investing in responsive web page design ensures that the customer’s experience stays consistent across all devices, and fits perfectly to any screen size or shape.
- One page to rule them all! It’s tricky enough to keep a single website updated with relevant product, promotion, and contact information. Unfortunately, many business owners end up managing two duplicate-but-different sites for mobile and desktop users, unaware that they could consolidate the two with responsive web page design. This approach is flawed for a number of reasons. First of all, it effectively doubles your workload, forcing you to do twice the work any time you want to add or change a feature of your website. Having two sites also effectively halves the site performance and traffic metrics that Google factors into site ranking. Furthermore, many “mobile only” sites offer only a fraction of the features that are available on the normal “desktop version.”
- Google rewards responsive web page design. Google has recommended responsive web page design for years but now algorithms are being implemented that specifically reward these sites. As of April 21st, 2015, responsive web page design has officially become a Google ranking signal. This means that along with improving the user experience, optimizing your site for any device will also boost your Google visibility!
- Setting up for scalability. Responsive web page design sets your business website up for success in the future. As technology continues to evolve and become a cornerstone of our culture, new devices will be released. Rather than having to build new websites to suit every new piece of hardware that comes out, why not just invest in responsive web design and set yourself up for simple scalability?
Want to learn more about responsive web page design? Give us a call at (416)-619-7935 and receive a free consultation with our team.