Business Analytics

3 Ways Google’s Search Analytics Report Helps Webmasters’ SEO Strategy

The prayers of website owners trying to make sense of traffic data have been answered. Google recently released their Search Analytics Report, and webmasters around the world are buzzing about the implications of this new tool.

What does the Search Analytics Report do?

Google’s Search Analytics Report helps users filter and refine the flood of data that is generated by their website’s search activity. The implications here are endless. Webmasters are now going to be able to compare the mobile traffic of today with that which was seen before the mobile-friendly emphasis was introduced on April 21st of this year. Users will have the option to filter data by brand name, to categorize by country, and more.

In addition to this increase in filtering options, users will benefit from getting more accurate data in general. To give you an example, Google’s new tool will now track when users click on expanded images. This contrasts with the old Search Queries reports which counted clicks on all images equally, whether or not they were expanded. This means that webmasters can expect a transitional phase where their click count may drop off; data becomes more about quality than quantity – a philosophy that the 360 Business Local team has always stood behind!

3 Ways Search Analytic Report Helps Webmasters

  • Optimize landing page performance. Have you noticed that certain landing pages on your website have been enjoying a high search ranking and number of impressions, yet continue to experience a low click-through rate? Google’s new tool gives you the info you need to tweak your content for maximum user satisfaction; you can filter data by landing page, choose a preferred date range, and compare your site’s impression against the CTR performance. Once your landing page list is finished, you can view whether or not the low CTR is a product of a poor meta description.
  • Evaluate the performance of meta description changes. Many businesses tweak their meta descriptions to appeal to different seasonal sales and events. E-Commerce companies running a Valentine’s Day promotion would change their meta description to do so, and the Search Analytic Reports let you compare these changes under the “Differences” column to see whether or not your promotion was successful.
  • Understand your brand power. The Search Analytics Report lets businesses get a concrete idea of their brand power by giving users the option to filter branded and non-branded search queries, and lays the difference out in a clear and easy way.

Have more questions about Google’s Search Analytics report? Contact us to learn more!

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