3 Questions To Ask Yourself Before a Website Redesign: How The Answers Can Help Your New Website Succeed

Did you know that your current website may not be up to par with the modern standards of 2022? Website designs are constantly being changed and updated as the worldwide web gets faster and more information is flooding search engines. As such, consumers using the Internet are getting smarter and more tech-savvy, wanting immediate results when they search for something on Google. If you’re considering a big website redesign, you may also be weighing options on which developers or marketing companies you want to hire to kick start the process. 

At 360 Business Marketing, we our offer clients excellent digital marketing services and social media management for their business. We also provide companies looking to bolster their brand on search engines with extensive SEO packages that can get them ahead. 

A website redesign is a big task for both you and the team you’re looking to hire. It’s a big project that takes into account several factors in order for a website to perform well and be easily discoverable.

What Is My Timeline For The Website Redesign?

It’s important to set a timeline for when you start planning out the website redesign, then putting the changes into action. Even if you aren’t in a rush to get the website up, you should still set a realistic expectation on how long the process can take and the final result after everything is said and done. It’s pretty standard for a project to take around three to four months to complete fully and if the team you hired is unable to get it done in a timely manner, that can be a bad sign. A good-looking, high-performing website takes time to fully develop, especially if a lot of developers are working on them. 

Another thing to consider for your timeline is how often you’ll have to redesign. The average lifespan of a website is between 1-3 years and a good redesign helps keep your business looking fresh and competitive. You should also factor in how often your company’s goals change for your website and how much budget you can allot for its redesign and development. The performance of the new website should also be considered once it’s been designed and adjusted if there are big changes in your industry. 

The goal of a new website is to direct visitors to where they want to go if they have questions and read content about your products or services. Set aside some time before you commit to a website redesign and set reasonable goals to achieve on your timeline. 

Are Analytics & Metrics Important For My Website Redesign?

Another question to ask yourself is whether or not analytics and metrics are important in valuing your website redesign process. Before you go forward with anything drastic, document your current performance metrics and use them to compare where your new website stands. 

Some metrics you can pay attention to include the number of visitors and unique visits per month, bounce rate, time spent on site, top-performing SEO keywords, inbound link domains, new leads, page traffic, and total pages indexed. Each metric can be useful in its own right but may vary depending on your website redesign goals. 

The good news is that there are also free metrics tools like Google Analytics that can better help track your website’s visibility. They’ll help you understand whether or not your new website is achieving your goals and is to your satisfaction. 

Is SEO Important For My Redesigned Website? 

One last thing to consider for your website is search engine optimization (SEO). This involves using specific keywords on your pages, or other relevant content like blog posts, to match the search queries of potential new customers from search engines. Placing specific keywords on certain pages will gradually boost your presence on Google as helpful search results. 

It’s important to make sure your website redesign team or marketing company has qualified people to help you optimize your SEO. For every page on your new website, pick one keyword or topic to focus on and use that in the corresponding content. You can utilize your analytics tools to measure which pages have the most traffic and convert more leads. 

If you need help with your SEO or are planning to redesign your old website, contact 360 Business Marketing today to get in touch with our team of experts. Work with us now to get the best modern website for your business in 2022. 

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