Social Media has taken over our age of information and it can be one of your business’s greatest assets, so long as it’s utilized proficiently. All generations, all races, all genders, on a global scale utilize social media in some way, making it a highly effective tool when wanting to connect with potential, prospective and existing customers of your brand.
Social media is a direct channel of communication with socially matched networks of people who are open to this form of communications as well as responsive to offers that match their interests. Further more, a social media conversion is often multiplied by the size of the social media network you have engaged; in other words, if your proposal matches the interest of an individual, he or she is now likely to share it with other people in the same group making your offer viral.
As an example, an advertiser that promotes last minute deals might advertise a vacation deal on a social media network that is truly awesome yet valid only for a very limited time – which evokes sense of urgency – can expect that offer to become viral and to at one point enjoy an abundance of prospective customers.
With the innovation of smart phones, the average person uses at least one form of social media once daily, at the very least. By implementing the use of social media for your brand and/or business, you are opening yourself up to a plethora of opportunities to connect with and convert prospective customers into existing customers. The use of Twitter, Facebook, Google+ will also provide you with a higher Google ranking, making your brand more credible, transparent and accessible.