Content Marketing Final

Content Marketing

Professional content development services help your business blossom.

360 Business Local’s high-quality on and off-site content production;

  • Boosts your bottom line
  • Drives business by increasing desired user actions
  • Builds an authoritative online presence
  • Significantly decreases bounce rate.

Lower your bounce rate with quality content

Bounce rate is a basic metric that measures the “stickiness” of your website. If people are bouncing off of your website, it means that they are not clicking on your call-to-action prompts, converting into contacts, or learning about your brand. High bounce rates are typically caused by low-quality or uninformative content presented in a format that is not user-friendly. 360 Business Local crafts their content with the following guidelines to help improve bounce rate:

  • Content has an obvious main message or clear “thesis” that answers questions that the writer antiticipates will arise for the user
  • Content is tailored to the appropriate audiences and meets a specific need
  • Content has a streamlined call-to-action process with clear steps outlined to connect the user to your products or services
  • Content is professionally formatted with clear headings, subheadings, and stylish copy and images to attract wandering eyes
  • Content is free of any significant errors

Well-written content positions you as an industry authority.

Poorly written content campaigns actually harm your brand. Spelling mistakes and grammatical errors undermine your company’s credibility, and unfocused or irrelevant content makes it difficult to trust your brand as an industry authority.

Imagine the user’s experience as they encounter sloppy writing. If your business is remiss with its content development, the user will assume that you are careless with other facets of your business as well. Error-ridden writing indicates poor attention to detail and carelessness that they then associate with your products and services.

Professional displays boost your visibility and makes your message accessible.

Users want to be informed with clear and concise information. Most people search for information with multiple tabs open, and users spend an average of 3 seconds gauging your website’s usefulness meeting their specific needs. Cramped, disorganized, and poorly-designed site layouts are frustrating, and give your brand little chance of capturing consumer interest in this competitive online climate. Those who encounter inefficient layouts will quickly dismiss your website, regardless of the quality of its muddied content. 360 Business Local’s content development strategy makes sure your high-quality content is accessible and able to attract the cursory glances of contemporary users.

Well-balanced content keeps users informed and engaged.

Your website needs to strike the perfect balance between being informative and being engaging. Too much time spent on the minutiae of your company’s inner workings will simply be a bore to read, causing users to tune out and disengage with your message. Conversely, providing too little information is a problem. Leaving people with an unclear understanding of what products and services you offer translates to rock-bottom conversion rates.

Boost the number of actions taken.

Enlisting 360’s content creation team will help drive desired actions for your business, improving click-through rates and user engagements with contact forms. 360 content marketing campaigns are well-rounded, able to create quality content from nothing, or tweak minor possessive determiners to maximize your existing content’s performance.

Off-Site Blog & Article Posting

Blogging or writing on third-party sites as a guest blogger or article contributor can be deemed as a potential penalty by Google as per their ever-changing algorithms. To avoid this, Google prefers and recommends only blogging and writing articles for and on Google assets (i.e. Blogger). Not only does this streamline the content and information available online by and for your business, but it also creates authority on a cross-platform level, further engaging your existing and prospective customer base.

Google scans and prioritizes it’s own assets so it is vital to the success of your business that you incorporate blogging and article writing into your business campaign regimen. Also, it is important to note that you can link your off-site blog posts and articles to your Google+ account for additional rankings with Google. Not only does this streamline the content and information available online by and for your business, but it also creates authority on a cross-platform level, further engaging your existing and prospective customer base. Google scans and prioritizes it’s own assets so it is vital to the success of your business that you incorporate blogging and article writing into your business campaign regimen. Also, it is important to note that you can link your off-site blog posts and articles to your Google+ account for additional rankings with Google.