Classified ads are a form of advertising which have gained popularity by expanding its reach to the online world. Beginning in forms of print, radio and television before making its’ way to the internet. These internet advertisements generally include a written description stating information about the product or service being offered, pricing or special promotions, an image to attract attention and of course, contact information.
These types of advertisements increase visibility and are able to reach markets that are mostly owned by private individuals that are searching to buy price sensitive services or products.
Unlike printed material, classified ads are targeted at your local area and easy to find because they are grouped into specific categories. For example ; Electronics – Phones – Cell Phone Accessories.
Classified ad websites include those such as Kijiji, Craigslist, eBay, BuySell, AdPost and many more. These urban ad communities can be used specifically depending on which one would contribute the most relevant traffic.
Websites like those mentioned above, have very high volumes of fresh, daily traffic and these people are most often those who search with the intent to take action in a short period of time. They find what they are looking for, and make a purchase.
As the online classified advertising industry develops, there is an increasing emphasis toward specialization. Classified websites are often specialized providing platforms for niche markets. Example; Autotrader.
With the option to have your advertisements listed as “top advertisements” or have it shown on the homepage, reaching potential customers
The worldwide market for classified advertisements has been estimated at over $100 billion. Online ads are listed as being worth $13.3 billion.
360 offers classified ad listings as a part of specific organic marketing packages, and it is not offered as a stand alone service.