Policy Amendment for Google Analytics Advertising Features

The following are Google Analytics Advertising Features: Google Analytics Demographics and Interest Reporting

By enabling these advertising features, you give permission to Google Analytics to collect data about your traffic via Google advertising cookies and anonymous identifiers, in addition to data collected through a standard Google Analytics practicre. Regardless of how you send data to Google Analytics (e.g. through the Google Analytics tracking code, Google Analytics SDK, or the Measurement Protocol), if you use Google Analytics Advertising Features, you must adhere to this policy.