As the market moves, so should your business. To thrive in the digital marketplace, your business should be as mobile as the market it serves, and provide a complete customer experience through your website that now doubles as your place of business. A key element in curating a website that converts is web design. Successful digital marketing is no easy feat, and this is why your business needs all hands on deck, including that of a web design company in Toronto that moves with the diverse market in the city and is well-versed in the craft of giving customers a better mobile e-commerce experience.

There are a number of ways a web design company helps your business move alongside the market in Toronto. These include implementing a dynamic design in your website to allow it to flow seamlessly across the multiple devices your market uses to find your business; fostering an inclusive digital market by making your website responsive to accessibility needs; and lately, giving your customers the ‘made for mobile’ experience through Google AMP. Keep reading to learn more about this upgrade, and how it maximizes your customers’ experience on your website.

Own a business that provides a complete customer experience across all platforms. Our team at 360 Business Local has the experience and knowledge to to optimize your website for mobile. To work with 360’s web design team, call (416) 619-7935 today!

All About Google AMP

Google’s Accelerated Mobile Pages (AMP) is an upgrade that can be implemented into your website’s code. This upgrade seeks to revolutionize the mobile experience, making your website load faster on mobile devices, and flow better on the screen for easier viewing. Google’s goal is to deliver the best possible mobile experience to its users. As a business owner, this is parallel to your goal of driving business forward through excellent customer experience on your website.

AMP is geared at helping digital marketers and web designers create mobile-optimized content that instantly loads on all devices. The aim is to largely reduce, or eliminate waiting time for users to access the content they need. Lengthy waiting times discourage users from viewing a website and checking out the products and services that could have best served their needs, had they not been kept waiting too long for the content to load on their mobile devices.

Apart from speed, websites that adopt AMP also improve viewing experience on mobile. Because AMP seeks to fully optimize the mobile experience, it allows content to flow better on mobile devices, almost as if the website was especially designed for mobile first. And with how the market moves around these days and relies more on smartphones and tablets to shop online, sign up for services, and consume content in the digital space, websites might as well be crafted for mobile first.

AMP for Your Local Business

Incorporating AMP in web design greatly benefits your business, as it could improve every customer’s interaction with your website. A web design company can help you transform your website into a conducive place of business, starting with the ease in which your market finds your business and views content, up to how they can purchase your products or subscribe to your services on a purely mobile platform. When your company embraces the value of AMP and incorporates it in your website, your business provides an optimal customer experience.

This is because much of the market in a busy, sprawling metropolis like Toronto is mobile these days; most people want to browse  on the go, and get access to information about products and services they’re looking for immediately. A lot of the market even shops online, subscribes to offers and services as these come up in search results; goes in the direction of establishments that appear on the map; and starts a conversation about a brand and their experience with it.

Recently, Google started incorporating AMP in mobile search results. It’s Google’s way of subtly pointing users to results they can easily view, work with, and see the value of, as these are especially optimized for a hassle-free mobile experience. For businesses in Toronto, it helps to be tagged as an AMP search result when potential customers researching your market looks for you. This way, it immediately sends them the signal that they can easily find what they are looking for on your website, even on mobile. When this happens, you have a higher chance of converting visits to leads, and leads to sales.

While AMP does not directly affect SEO rankings, speed matters. Because AMP is designed to load your website faster on mobile compared to a non-AMP competitor site, your business is likely to rank higher and be found first by the larger chunk of the market. According to Google, if two sites are equal in all characteristics with respect to SEO, but one site loads faster thanks to AMP, the faster site is more likely to rank higher and be recommended first to search engine users as this fosters a more pleasant browsing experience for potential customers.

AMP as the Future of Digital Marketing

As AMP evolves and is constantly being developed by Google to perfect the user experience, many websites are just catching on, and there still remains the question of how long this trend will have traction in digital marketing. Nothing is ever completely certain, but as we are headed towards personalization, increased targeting, and constant improvement of the customer experience as the marketplace itself evolves and goes digital, it’s more than safe to say that AMP is one big step towards these efforts.

As always, it helps your business to go in the direction of what improves the user’s experience and interaction with your brand so as to foster successful conversions, sales and partnerships. Embracing AMP in web design is a sure step in further optimizing the customer experience in the digital marketplace, and the sooner your business catches on, the sooner you reap the rewards of innovation.

Give your customers an experience made especially for mobile with AMP. For mobile web design, call 360 Business Local at (416) 619-7935 today!