Leveraging Social Media Marketing

With over 2 billion active users, it is no surprise that social media has become an outlet for businesses and individuals to flourish. In just a matter of years, online advertising has surpassed traditional means of promotion. People are ditching the weekly paper for news updates via Twitter, others are purchasing food simply to...

The Truth about Social Media Marketing in 2018

In the past decade, social media marketing has become more prominent in effective marketing campaigns. The speed at which news travels and the creative levels it can pass through makes it one of the best tactics to utilize while being cost-effective. Since the ability to integrate social media does not have any requirements, the...

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3 Ways Online Marketing is Impacting the Healthcare Industry

It’s no secret that online marketing is one of the most powerful tools available to professionals and businesses in any industry. But reality is, the benefits of online marketing have been slow to reach certain industries, particularly healthcare. Although one of the most progressive industries, the healthcare industry often lags behind others when it...

The Importance of Emotion in Online Marketing

Whether it is multimedia or written content, viral campaigns are known to effectively evoke the feelings of their target audience. Marketing campaigns and tactics that play on an audience’s heartstrings and feelings are considered the most effective schemes because if they are able to appeal to the emotions of their market, then they have...

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Top 5 Online Marketing Tips for Lawyers

If you work within the legal industry, you know the importance of connecting with the right people. You also probably know the power of digital media and online marketing when it comes to successful networking and connecting to potential clients. However, what might be less straightforward is how exactly you can successfully leverage online...

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