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Branding-For-Businesses

The Ins and Outs of Branding for your Business

In the early 2000s, it was relatively easier to stand out online. With a handful of social platforms and significantly fewer people on the internet, many were able to execute and maintain a strong personal brand with relative ease. Fast forward to 2018; internet users hover around 3.2 billion people and new online platforms...

Leveraging Social Media Marketing

With over 2 billion active users, it is no surprise that social media has become an outlet for businesses and individuals to flourish. In just a matter of years, online advertising has surpassed traditional means of promotion. People are ditching the weekly paper for news updates via Twitter, others are purchasing food simply to...

Why do You Need Influencer Marketing

The traditional routes of marketing campaigns through pumping money and increasing awareness on social media is no longer working. Influencer marketing is dominating the industry with brands having public figures endorse their products and service all over social media platforms. Between Instagram athletes and Youtube creators, the influencer market is saturated with capable brand...

Artificial Intelligence in Marketing

Over the past couple of years, artificial intelligence advancements have dominated in the technology industry. Between image recognition and digital assistants integrated in homes and cell phones, artificial intelligence is literally and virtually everywhere we go. 72% of businesses find AI to be a business advantage. As a business looking to dominate in online...

How to Leverage Influencer Marketing

The trend of influencer marketing is on the rise. With social media being a prime component of digital marketing when it comes to marketing campaigns, there are new tactics to add to your business model. The uprising of social media presence has made influencers partnering with brands a staple when it comes to promoting...

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