Content Marketing Suitability: Is Blogging Right for You?

Producing original and innovative blog content is one of the most effective ways of establishing your online market presence. A high-quality blog will garner you increased traffic, a vastly expanded audience, improved engagement, and establish you as a market authority. The benefits of blogging for SEO improvement are well known, and the consistent benefit...

Google Algorithms – What You Need To Know

The last year has brought many changes to Google’s algorithms. We saw updates for Penguin and Panda, as well as the entrance of Hummingbird. SEO was thought of as a dying breed, but Google has shifted the playing field. Google has taken big steps towards spam fighting which benefits SEO specialists as well as...

Franchises & Client Traffic

Own a franchise and looking to bring or increase client traffic to your locations? Aren’t we all. The reality is that many campaigns can deliver branding and visibility, yet when you measure the contribution to your bottom line it can get frustrating as results are nowhere to be seen. 360 specializes in traffic targeting...

New Penguin Algorithm Update!

Google may be introducing a Penguin algorithm update as early as next week! This will not only be an update but also a rewrite of the algorithm that Google spent nearly a whole year to release! If issues arise during the testing phase it is possible that the launch will be delayed. However, if...

Six Salient Factors for Local Search Optimization

As technology maintains its forward march, business owners are given the choice to fall in step, or to stand idly by and risk being trampled. The digital age offers us new opportunities for advertising, connectivity, and engagement, but new challenges are arising in turn, demanding the attention and adaptive action of small business owners....

Using YouTube for Video Marketing

Video marketing is now the fastest growing medium in history and YouTube is the top spot for uploading your videos. Putting your videos on YouTube allows you to target a myriad of markets in one place while being a cost effective and straightforward marketing approach. All you need is a video you want viewers...

Google Display Network Explained

What is the Google Display Network? The Google Display Network (GDN) is a network of websites that have space for your advertisement. The GDN uses precise marketing methods including contextual and audience targeting to reach audiences and deliver results to users and advertisers. The GDN is a simple and practical way to advertise on...

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